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Или вы можете позвонить сами по номеру
+380970902030
#JUMATOR
Industry: Architecture and Design
Results over 2 years
КЕЙС
Case Study: Website Creation + Google Advertising
Key Tasks:
Generate Leads through the Website
Увеличение количества лидов
Cost per Lead
контекст
сео
What changed over 2 months?
Site Conversion Rate
BEFORE
AFTER
70 UAH
10 UAH
0,3%
2%
Optimize / Repair Google Ads Campaign
Actions Taken
1
We conducted an audit of the previously launched advertising campaign and identified the reasons why these campaigns were not successful. The reasons were:
Errors in the website’s structure, layout, and
copywriting
Errors in Google Search ad settings: too many
informational queries were used
copywriting
Errors in Google Search ad settings: too many
informational queries were used
2
Created a new landing page
We conducted an interview with the client and
prepared the brief for the website creation
We developed the website and set up Google Analytics.
You can view the website creation case here here
prepared the brief for the website creation
We developed the website and set up Google Analytics.
You can view the website creation case here here
3
Google Ads Reconfiguration
Rebuilt the keyword set (keywords used to search for the service)
We paid special attention to the negative keywords list, as it’s easy to confuse informational queries with purchase-intent ones in this niche. For example, “two-room apartment design” is more likely about searching for images rather than looking for an interior designer.
We paid special attention to the negative keywords list, as it’s easy to confuse informational queries with purchase-intent ones in this niche. For example, “two-room apartment design” is more likely about searching for images rather than looking for an interior designer.
Launched Google Search ads for the new landing page
4
5
After 2 months of running the ads, the cost per lead decreased from $70 to $10, and the website conversion rate increased from 0.3% to 2%
A total of 2 months were spent on the development and implementation of the following services:
Landing Page Development
1 page
1 page
500$
Google Analytics Setup
120$
Google Search Ads
(includes analytics: tracking leads and cost per lead)
(includes analytics: tracking leads and cost per lead)
210$/month
Client Review:
Interested? Leave your request here
Spent: $830
Result: Cost per lead decreased 7 times 🙂