#JUMATOR
Industry: Architecture and Design
Results after 2 month of work

1

We audited the existing advertising campaign.

We reviewed the campaign that had already been launched and found the main reasons why it was not bringing stable results:

The website had issues with structure, layout and copy

The Google Search campaign used too many informational
search terms, which attracted people who were not
ready to enquire

2

We created a new landing page

We interviewed the client and prepared a clear brief for the new website

We developed the website and set up Google Analytics

3

Improved Google Ads setup

Rebuilt the keyword list for people searching for this service

We paid close attention to negative keywords, because in this niche it is easy to attract people who are only looking for ideas or images, not an interior designer.
For example, “two-room apartment design” is more likely to be an informational search, where the user wants examples or inspiration. It is less likely to come from someone ready to send an enquiry.

Launched Google Search ads for the new landing page

4

5

After 2 months of running the ads, the cost per enquiry decreased from £55 to £18, and the website conversion rate increased from 0.3% to 2%.